Operational Overview

FAST. RELEVANT. COMFORTABLE.

Fast. Relevant. Comfortable

FAST. RELEVANT. COMFORTABLE.

Operational Overview

The Herb N' Kitchen service model is based on our three brand pillars. Everywhere you look: Fresh ingredients, menu and service model, lively, open environment and friendly staff. An all-day dining concept that reflects current trends and tastes and puts guests in charge of what, when and where they eat. Guests feel comfortable with menu choices and options, the open and inviting space, and the staff's welcoming service style.


Tier I Menu Requirement

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Tier II Menu Requirement

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Menu Summary

Operations

Operations

Menu Summary

MADE TO ORDER

In the "Oven Zone" guests have a close-up view of the culinary team and their ingredients. That's why fresh isn't just a brand pillar, it's part of our DNA.

GRAB + GO

Freshly prepared and packaged foods, popular brand snacks and beverages, and local favorites find shelf [and cooler] space in the retail-style Gourmet Marketplace.

ROOM SERVICE

Guests welcome the speed and convenience - either pick up or delivery in a chic disposable "brown bag" approach; operators appreciate the model's simplicity and cost.

REQUIREMENTS

Mandatory menu items are listed, hotels must include the menu items at the minimum and maximum numbers. Optional recipes are provided for some menu items that are Herb N' Kitchen developed. Hotel is given choice to use provided recipe options.

Recipe Cards

Operations

Operations

Recipe Cards

Training

Operations

Operations

Training

  • Brand Module 1 Brand Module 1

    Brand Module 1

    Brand Module 1

    BRAND ONE JOURNAL: WELCOME TO HNK

    Provide general hotel staff, sales and marketing staff, management, and front of house staff with a general overview of the Herb n’ Kitchen brand. Herb n’ Kitchen staff are expected to attend this training as their first introduction to the brand. This session provides understanding and definition to the Herb n’ Kitchen concept, its food influences, brand details and why the restaurant will be a positive compliment to the current hotel and other food and beverage offerings

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  • Brand Module 2 Brand Module 2

    Brand Module 2

    Brand Module 2

    BRAND TWO JOURNAL: OUR BRAND MESSAGE

    The purpose of this module is to provide the Herb n’ Kitchen staff with a deeper understanding of the importance of their brand and the elements that are critical to a guest’s perception and experience. This session focuses on how the brand is communicated through the place, processes, people and responsibilities of each Herb n’ Kitchen team member to uphold the brand promise.

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  • Team Module 1 Team Module 1

    Team Module 1

    Team Module 1

    ADAPTING TO SOMETHING NEW

    The purpose of this module is to help team members adapt to the new Herb n’ Kitchen Brand. The focus is on those things we can do to help in the adaptation process and how they can work together effectively as a team.

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  • Team Module 2 Team Module 2

    Team Module 2

    Team Module 2

    SERVICE IN HERB N' KITCHEN STYLE

    The purpose of this module is to provide general hotel staff, sales and marketing staff, management, and front of house staff with specifics of the Herb n’ Kitchen style of service. Herb n’ Kitchen staff are expected to attend this training to develop their skills in the Herb n’ Kitchen style of service.

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  • Leader Module 1 Leader Module 1

    Leader Module 1

    Leader Module 1

    IMPLEMENTING SOMETHING NEW

    The purpose of this module is to provide management with an overview of adaptation, including how to understand it, accept it, and commit to it. Participants gain an understanding of working outside of their comfort zone in the most effective way and the five stages of adaptation, along with where they are in the opening process. They also learn how to help team members through the adaptation process.

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  • Leader Module 2 Leader Module 2

    Leader Module 2

    Leader Module 2

    MANAGEMENT

    The purpose and goal of this module is to familiarize leaders with some fundamentals regarding the management of team members.

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  • Leader Module 3 Leader Module 3

    Leader Module 3

    Leader Module 3

    BRAND LEADERSHIP

    This module is provides management an understanding of the leadership style of Herb n’ Kitchen. This session provides an understanding of the importance of setting an example in relation to the Herb n’ Kitchen Pillars, information on the key leadership traits that define the brand, and the brand leadership promise.

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SOP

Operations

Operations

Operations

SOP

Telephone Communication

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Bar Billing

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Bar Service

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Barista Billing

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Food Runner Service

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General Guest Service

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Guest Relations

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Retail Visual Merchandising

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Room Service

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PR Toolkit

Recipe for Success

Recipe for Success

Recipe for Success

PR Toolkit

Recipe for Success Our local people are our brand ambassadors. No one knows our customers better than they do. Be they front desk, concierge, or the restaurant staff themselves, recognition, respect, and consistency are the bedrock of any great service experiences, creating an infectious buzz and spreads word of mouth.

These marketing communications guidelines have been created to help you compete with an ever more sophisticated generation of local restaurants and bars. Clarity, consistency, creativity and leadership are the hallmarks of successful communications - communications that change perceptions, build awareness and generate loyalty.


MARKETING + PR TOOLKIT
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